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Salvation Army

'The dress' used in campaign against domestic violence

Raquel Villanueva
KUSA

The dress that no one could agree on is now being used for a cause everyone can get behind.

The Salvation Army in South Africa used a photograph of the dress that went viral in February for a campaign against domestic violence. The original photograph took the Internet by storm because of an optical illusion that left people unable to agree whether it was black and blue or white and gold.

In The Salvation Army's campaign, a woman is wearing the infamous dress, but it has been altered to look clearly white and gold. She is also covered in noticeable bruises. The text above it reads: "Why is it so hard to see black and blue?" and "The only illusion is if you think it was her choice."

"One in 6 women are victims of abuse. Stop abuse against women," The Salvation Army tweeted.

The social media campaign comes two days ahead of International Women's Day on March 8.

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